What?

REKO (Fair Consumption) is a concept for direct sales of locally produced food without intermediaries. It allows producers to sell their products directly to consumers, promoting close relationships between them and supporting local food production.

Why?

REKO aims to promote ecological sustainability, reduce the length of the food chain, and support the local economy. By eliminating intermediaries, producers gain better control over their sales, and consumers get access to fresher and higher-quality products.

How?

REKO operates by having producers advertise their products in Facebook groups or other digital platforms. Consumers then place pre-orders for desired products and pick them up at designated distribution points at predetermined times.

Where?

EKO distribution points are usually local places such as parking lots, farms, or other central locations in the community. These are the places where consumers gather to pick up their pre-ordered products from the producers.

Who?

REKO targets both producers and consumers who value locally and sustainably produced food. Producers interested in selling their products directly to consumers and consumers who want to buy fresh and high-quality local products are the target group for REKO distribution.